Embarcadero Gifts is a new location, located right across from The Little Mermaid ~ Ariel’s Undersea Adventure attraction.

The location opened to park guests in early June 2011, and some of the treasures, thingamabobs and whatchamacallit’s that you can look forward to finding in this new store...

First up on the list of ‘must have’ items would have to be the apparel.

Not only will you make a splash when you hit the streets in your Little Mermaid inspired clothing, but now your little ones can, too! Like to accessorize? My pick is definitely the Little Mermaid scarf.

There’s something for almost everyone, or at least everyone who considers Ariel among their favorite Disney characters.